CIENA BEVERAGES

BRIEF in brief: Ciena Beverages presented us with an intriguing challenge regarding their packaged drinking water brand, 'KEVSER'. Despite the spelling being 'KEVSER', they desired consumers to pronounce it as 'KESER', emphasizing the association with saffron. Our task was to subtly update the packaging wrap to maintain the original look while incorporating this unique pronunciation twist. This required a delicate balance to ensure that the 'V' remained in the spelling but also not be there visually, aligning with their desired brand image. This was done in collaboration with Shivil Gupta whose guidance and talent helped the project sail through.